NOIR CUP is a modern, design-led coffeehouse chain built around clarity, calm, and craft. I developed a minimalist visual identity that feels premium yet approachable—anchored by a simple bean mark, confident typography, and a restrained palette of black, white, and warm sand tones. The system was designed to scale across multiple locations and touchpoints, keeping everything consistent from the first glance to the final sip. I applied the identity across packaging (whole-bean bags and boxes), takeaway cups, ceramic mugs, and staff uniforms, creating a cohesive world that’s sleek, contemporary, and instantly recognizable. The result is a brand that feels quiet but bold—clean, stylish, and built for the rhythm of the city.
